# Event industry trends: What to expect in 2022

As we enter the third year of this pandemic, one thing remains clear – business travel and in-person meetings are still in a haze of uncertainty. You've likely already heard this statement: hybrid events are here to stay. Yet there’s much more to expect in 2022.

By supporting 42K+ events in virtual, hybrid, and on-site settings, we know how challenging event planning can get. To figure out what the **“next normal”** will be, we took a deep dive into the future of the event industry.

We based this report on the personal experiences of event organizers, aggregated data, and overall event management trends.

## Event trends we'll be watching in 2022:

- Event technology will become more important – but not most important
- Year-round engagement will become crucial
- The importance of data ownership will rise as virtual experiences gain steam

And this is just a taste of what you can expect. To read the full report, download our free event trends ebook.